The 2016 Midwest Digital Marketing Conference lives at the intersection of modern communications. Previously called the UMSL State of Digital Media Marketing Conference, MDMC is the Midwest’s largest digital and social media marketing event. The conference will be held on April 21, showcasing thought leaders and boundary pushers across many disciplines. Experts in the marketing communications industry will address the cutting edge of digital, social, tech and innovation.

As the opening keynote, I will discuss the disruptive nature of innovation, make fun of some buzzwords, share a story of stupidity, and disclose a crime I might have committed in my youth. The theme of my talk is how marketers no longer have to try to change the world.