I don’t need Dr. Phil to grab me y my shoulders and scream “It’s not about you” into my face. I know it’s not always about me. Sometimes it’s about trying to get your favorite vintage doll some well-deserved press. The folks at the Riverfront Times decided that Johnny Slouch’s pursuit of all 250 St. Louis cakes was newsworthy. So, they wrote about him. God bless the Internet.

Read Johnny’s press. Follow his cake adventures on Instagram. Read his backstory on Tumblr that essentially the Genesis, Exodus and Leviticus of his life — from where he came, his travel exploits, and the laws of his life. Sunday school was good for something!